On the tee
Tee sign QR codes that fly the hole in front of you
A FLYTHRU tee plaque carries a QR code for that hole. A golfer scans it with a phone camera and the hole flies on screen, from the tee to the green and round the green, before they play. It brings the club's fly-through out onto the course, exactly where golfers need it.
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What is a golf course flyover video when it is watched on the tee?
On the tee, the flyover is a short flight down the hole the golfer is about to play, from tee to green, finished with a slow orbit of the green. It shows the line, the hazards and the green in the moment the golfer is deciding what shot to hit.
The same flyover lives on the club's website for planning at home. The plaque simply gives a quick route to it on the course, so the golfer does not need to search the website or open an app.
How much does a golf course fly-through with tee sign QR codes cost?
The tee plaque QR programme is included as standard on Championship, which is priced on application, from £4,995 setup. On other plans, plaques are discussed on a demo call. The fly-through itself starts at £29 a month for community clubs and £99 a month on the Club plan.
The Club plan has a £995 setup fee; Community Fly-through has none. Club + Web Takeover costs £1,495 setup and £149 a month, and Community + New Website is £195 setup and £59 a month.
Plans are monthly rolling, cancellable any time with no exit fee, and annual billing gives two months free. Prices here are in pounds; Ireland pages show euro and the USA page shows US dollars.
How long does filming take before the plaques can go out on the course?
Most plans need no filming at all, because holes are built from Google Photorealistic 3D Tiles. Championship plans, which include plaques as standard, may use drone footage captured at the course. Once the course is mapped, most clubs are live within a week, and plaques follow once each hole's fly-through exists.
Because each QR code points to a hole's fly-through rather than a fixed file, a re-flight after significant course changes updates what golfers see without replacing the plaque. Quarterly re-flights are included on Club + Web Takeover and Championship.
Do you need a drone permit in the UK or Ireland for tee sign fly-throughs?
Most FLYTHRU plans need no drone, because they use 3D Tiles. Where drone footage is captured, UK flights fall under Civil Aviation Authority rules and Irish flights under Irish Aviation Authority rules based on EU regulation 2019/947. These rules are revised from time to time, so check current guidance before flying.
For commercial drone work in the UK, expect CAA Operator ID registration, a Flyer ID from the online test, an A2 Certificate of Competency or a Specific category operational authorisation near people, the landowner's permission and checks on flight restriction zones near airports. In Ireland, expect operator registration, the online Open category training and test, an A2 Certificate of Competency where needed and restricted geographical zones.
How do clubs use fly-throughs and tee plaques to sell memberships and tee times?
Plaques serve golfers already on the course, while the website embed sits beside the tee-booking link to win the next booking. Visitors who scan and enjoy the experience remember the club, share links with friends and return. In the UK bookings run through BRS Golf and intelligentgolf, or the club's existing booking page elsewhere.
Scans and website views both feed the monthly results email, which shows how many times the course flew and which holes got most views. That helps a club judge which holes visitors find hardest to read and which deserve a place in its marketing.
How do tee plaque QR codes work, and what does a golfer see when scanning?
Each tee has a plaque with a QR code unique to that hole. The golfer points a phone camera at it, taps the link and the hole flies: a tee-to-green flight followed by a slow orbit of the green. No app or login is needed, so it takes only moments between shots.
The page opened by the plaque is kept lightweight, so it loads sensibly on the patchy mobile signal common at rural and coastal courses. Golfers can watch, pocket the phone and play without holding up the group behind.
Where should tee plaques be placed, and how do they cope with the weather?
Place each plaque where golfers naturally wait, such as beside the tee marker, the ball washer or the existing hole sign, at a comfortable height and angle for a phone camera. Plaques sit outdoors all year, so clubs should check them through the season for dirt, damage and fading.
Practical details are agreed with the club, as every course has its own tee furniture and conditions. A demo call is the place to discuss the plaque programme for a particular course.
- Keep the code clear of long grass, branches and glare where possible.
- Use the same position on every tee so golfers know where to look.
- Agree placement with the greenkeeping team so mowing is not obstructed.
Can a tee plaque combine a QR code with yardage and hole information?
Yes. A plaque works best as a complete hole sign: hole number, par, yardage from each set of tees and a short note on the hole, with the QR code alongside for the fly-through. Golfers get the essential facts at a glance and the full picture with a single scan.
Combining the two avoids cluttering the tee with separate signs. For clubs that already have hole signs, the QR plaque can sit beside them so the existing information stays where members expect it.
Get a fly-through for your club
Book a demo using the form below, or call 0141 230 0198.